Apple believes its Formula 1 coverage should start well before the lights go out on the grid. Talking at the Autosport Business Exchange London, Jim de Lorenzo, Apple’s global head of sports, is aiming to turn a race weekend into a week-long experience. <br>2026 sees Apple take on the broadcast rights for the United States after a successful foray into the championship through the F1 movie ...<a class='more' href='https://www.motorsport.com/f1/news/apple-outlines-plan-to-extend-f1-race-coverage-into-week-long-experience/10791584/?utm_source=RSS&utm_medium=referral&utm_campaign=RSS-F1&utm_term=News&utm_content=www'>Keep reading</a>