According to a release from the IMSA WeatherTech SportsCar Championship, along with a record 180,000+ attendees over the four-day event, NBC saw an average of 1.1 million viewers, a 49 percent year-over-year increase (via Nielsen and NBC Sports).<br>It was second only to the 2021 running of the event, which saw viewership peak at 1.2 million. The broadcast also saw a 52 percent year-over-year ...<a class='more' href='https://www.motorsport.com/imsa/news/the-2026-rolex-24-at-daytona-set-record-viewership-numbers/10795815/?utm_source=RSS&utm_medium=referral&utm_campaign=RSS-ALL&utm_term=News&utm_content=www'>Keep reading</a>