General Motors brand Cadillac spent up to $20m on its Formula 1 livery reveal during the NFL’s Super Bowl, team CEO Dan Towriss has suggested.<br>Cadillac’s first-ever F1 car took part in the Barcelona shakedown with a testing livery in late January, as it targeted the biggest possible audience – especially on its home market – to showcase its brand-new design while raising awareness of ...<a class='more' href='https://www.autosport.com/f1/news/cadillac-reveals-cost-of-super-bowl-advert-for-its-f1-livery-reveal/10796286/?utm_source=RSS&utm_medium=referral&utm_campaign=RSS-ALL&utm_term=News&utm_content=uk'>Keep reading</a>