General Motors brand Cadillac spent up to $20million on its Formula 1 livery reveal during the NFL’s Super Bowl, team CEO Dan Towriss has suggested.<br>Cadillac’s first ever F1 car took part in the Barcelona shakedown with a testing livery in late January, as it targeted the biggest possible audience – especially on its home market – to showcase its brand-new design while raising awareness ...<a class='more' href='https://www.motorsport.com/f1/news/how-much-cadillac-spent-on-superbowl-ad-for-its-f1-livery-reveal/10796265/?utm_source=RSS&utm_medium=referral&utm_campaign=RSS-F1&utm_term=News&utm_content=www'>Keep reading</a>