The NASCAR Cup season officially gets underway this weekend with the 68th running of the Daytona 500 on February 15.<br>Before that, NASCAR sent eighth-generation watermelon farmer and Trackhouse Racing star Ross Chastain to New York City for a very unique activation.<br>As part of the sport's new 'Hell Yeah' campaign, NASCAR fitted a mock 1:1 replica of a Chevrolet Cup engine to a billboard ...<a class='more' href='https://www.motorsport.com/nascar-cup/news/nascar-breaks-guinness-world-record-in-nyc/10796542/?utm_source=RSS&utm_medium=referral&utm_campaign=RSS-ALL&utm_term=News&utm_content=www'>Keep reading</a>