How Formula E is counting on content creators to attract new fans
“I’m surprised they let that happen” admitted Brookyln Peltz Beckham after he and 10 other Formula E novices were given complete control of a GEN3 Evo car at the Miami Autodrome this week.<br>In a bold move, Formula E recruited 11 content creators and brought them to Florida, having assigned each of them a team and a driving coach, and gave them two days to get to grips with a car that ...<a class='more' href='https://www.motorsport.com/formula-e/news/how-formula-e-is-counting-on-content-creators-to-attract-new-fans/10701034/?utm_source=RSS&utm_medium=referral&utm_campaign=RSS-FORMULA-E&utm_term=News&utm_content=www'>Keep reading</a>