How the MotoGP 2027 rider market impacts the energy drink sponsorship landscape
This season marks the end of a regulatory cycle for MotoGP, paving the way for a new era with the introduction of 850cc bikes from next year. The championship continues to evolve in a bid to attract new audiences, which is an objective that has become a priority for Liberty Media since the US-based entertainment giant paid more than $4 billion to acquire the series.<br>At the same time, all ...<a class='more' href='https://www.autosport.com/motogp/news/motogp-2027-rider-market-impact-on-energy-drink-sponsorship/10816541/?utm_source=RSS&utm_medium=referral&utm_campaign=RSS-ALL&utm_term=News&utm_content=uk'>Keep reading</a>