Red Bull Racing has launched a new initiative to take fans into the heart of the brand.

Best Seats In The House offers fans the chance to win once-in-a-lifetime experiences, where they won't just be watching the action, they'll become part of it.

The experiences will be available via My Paddock - the freshly redesigned version of the Red Bull Racing Formula 1 team's fan engagement and digital loyalty programme.

Through a variety of activities such as quizzes, prediction games and engagements, fans can earn points that they can then use to enter competitions for exclusive experiences.

From front-row race viewing and pitlane access to driving experiences, exclusive events, meet-and-greets with F1 drivers Max Verstappen and Isack Hadjar and Red Bull parties, Best Seats In The House aims to give the average fan the VIP treatment.

The first experience will take place in Madrid, from June 26-28, where the winner will be flown in for a major Red Bull showrun as the team gears up to take over the city months before it plays host to its first F1 race since 1981.

Future drops will continue throughout 2026, including the Spanish Grand Prix itself in Madrid in September, the Goodwood Festival of Speed and the British GP.

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Paul Gandolfi, chief commercial officer at Red Bull Racing, said: "The energy our fans bring is unmatched. They turn up every race weekend, line the streets at our showruns around the world, and follow every moment on and off track. They give this team so much, and this is our way of giving something back.

"We want to bring fans closer to the team than ever before with experiences only Oracle Red Bull Racing can offer, giving them a way to step inside the action in the craziest ways possible - whether it's racing behind the wheel or getting involved in one of our amazing stunts."

Full details on how to enter each competition will be announced across Red Bull Racing channels and via My Paddock.