F1 and the $150m Gucci gamble: Struggling fashion brand ‘wants to be cool again’
When Alpine announced its major title sponsorship deal with high-end fashion brand Gucci it was seen as a major coup for F1, but in reality it was the other way around.
Your daily source for the latest Formula 1, NASCAR, IndyCar, WEC, Rally, and MotoGP racing news from around the world
When Alpine announced its major title sponsorship deal with high-end fashion brand Gucci it was seen as a major coup for F1, but in reality it was the other way around.