Understanding the new way TV ratings are measured ... including NASCAR
To analyze NASCAR television ratings right now requires a little bit of arithmetic and critical thinking in equal parts.<br>Television ratings have become a bit of a divisive subject in NASCAR circles right now due to the advent of a new way that Nielsen Media Research captures audience shares. The new metric is called Big Data + Panel.<br>What does this even mean?<br>For a vast majority of this ...<a class='more' href='https://www.motorsport.com/nascar-cup/news/understanding-the-new-way-tv-ratings-are-measured-including-nascar-/10826541/?utm_source=RSS&utm_medium=referral&utm_campaign=RSS-ALL&utm_term=News&utm_content=www'>Keep reading</a>