As Silverstone prepares to host Formula 1's biggest race weekend, fans don't need a grand prix ticket to get involved in the action.

Across London, teams, drivers, brands and creators are hosting a series of fan events, ranging from driver appearances and merchandise launches to show cars, simulators and interactive experiences.

The Race Extra has pulled together a guide to all the free activations happening around the 2026 British Grand Prix, so you can make the most of race week. (While all of the events are free to attend, some may require advance registration.)

Williams F1

The event: Williams F1 Team Fan Zone
Where: The Venue, Piccadilly Circus, 48 Regent Street, London, W1B 5RA
When: Tuesday June 30 - Sunday July 5
Opening Hours*:
Tuesday June 30 - 10:00am – 8:00pm
Wednesday July 1 - 10:00am – 7:00pm
Thursday July 2 - 10:00am – 7:00pm
Friday July 3 - 10:00am – 8:00pm
Saturday July 4 - 10:00am – 8:00pm
Sunday July 5 - 10:00am – 4:00pm
*Last entry: 30 minutes before closing

What's happening: Williams is bringing back its Fan Zone for British GP week, giving fans the chance to get closer to the team away from the track. Visitors can explore interactive displays, experience racing simulators, shop exclusive merchandise and take part in a range of team activities throughout the week.

Aston Martin F1

The event: Celsius x Aston Martin F1 Team Experience
Where: Outernet London, Charing Cross Rd, London, WC2H 8LH
When: Sunday July 5

What's happening: Energy drink Celsius is partnering with Aston Martin for an immersive race-day experience in central London. Fans will be able to see an Aston Martin show car up close, test themselves in an F1-inspired reaction challenge and sample drinks from the Celsius Explore Bar. The activation will also feature personalised merchandise engraving, photo opportunities and giveaways of exclusive Celsius x Aston Martin merchandise.

Drivers Club x Team Gasly

The event: Drivers Club x Pierre Gasly Pop-Up
Where: 12 Dray Walk, Old Truman Brewery, London, E1 6QR
When: Wednesday July 1 - Sunday July 5
Opening Hours: 10am - 7pm

What's happening: Automotive-inspired clothing company Drivers Club is heading to London for its first-ever pop-up in partnership with Pierre Gasly. Fans will be able to shop the full Pierre Gasly collection before it's released online, while Carburettor Coffee will be on-site throughout the week. Gasly himself is expected to make an appearance during the activation, with further details set to be announced by Drivers Club.

Arvid Lindblad x Esses Meet & Greet

The event: Arvid Lindblad x Esses Meet & Greet
Where: Foreign Exchange News, 22 Leinster Terrace, London, W2 3ET
When: Monday June 29
Opening Hours: 8am - 4.30pm (meet-and-greet from 5.30pm - 6.30pm)

What's happening: Esses, Visa Cash App Racing Bulls and Airtasker are teaming up for a special pop-up event featuring Racing Bulls's 2026 F1 rookie Arvid Lindblad.

Fans will be able to purchase copies of the Esses Issue 06 magazine, get them signed by Lindblad and see the special-edition helmet he will be wearing for his home British Grand Prix weekend.

The pop-up opens at 8am, with the meet-and-greet beginning at 5.30pm. Entry is free, although RSVP is required and does not guarantee access to the signing session.

Quadrant

The event: Quadrant London Pop-Up Store
Where: Pop-Up One, The Now Building, Charing Cross Road, London, WC2H 8LH
When: Tuesday June 30 - Saturday July 4
Opening Hours: 10am - 7pm

What's happening: Lando Norris-founded lifestyle brand Quadrant is returning with a London pop-up store for British Grand Prix week. The activation will give fans the opportunity to shop Quadrant's apparel collections in person, including a customisable Silverstone-exclusive item.

Visitors will also be able to try Quadrant's racing simulators and meet some familiar faces from the brand throughout the week.

Disney x F1

The event: Disney x F1 City-Wide Retail Takeover
Where: Multiple locations across London
When: Monday June 29 - Sunday July 5

What's happening: As part of the Disney x Formula 1 "Fuel the Magic" campaign, Disney is extending its British Grand Prix celebrations beyond Silverstone and into central London.

The flagship Disney Store on Oxford Street will receive a dedicated Formula 1 takeover featuring exclusive products, while Uniqlo will stock the Disney x Formula 1 collection across four London locations, marking the first time the range has been available in UK stores.

Additional activations will take place at Uniqlo's Oxford Street flagship store.

F1 Hub

The event: F1 Hub London
Where: 529 Oxford St, London, W1K 7JA
When: Saturday June 20 - Sunday July 26

What's happening: Formula 1's official F1 Hub returns to London during British Grand Prix week. Fans can browse official merchandise, discover exclusive product drops and take part in a range of Formula 1-themed experiences, with several teams and partners also activating within the space throughout the week.